Monday, February 9, 2009


Today was a great turning point. We've been at this place before in the past, and not been able to see our way around it. We've had to confront the fact that money and values are not easily sitting together at the lunch table.

But today we realized that instead of choosing a side, we have to creatively figure out how they CAN sit together. Because just because they haven't been together in the past, doesn't mean they can't be together now. We just have to see it from another angle.

In talking about the "green economy" I fear that society is simply replacing blue with green, that we're simply taking the folks who made cars and thrusting them into solar panel factories, with no other change. But that's not the green economy to me. At least, it's not the sustainable green economy. The green economy I am working toward is one that diversifies our skills, capitalizes on both our innovation and our education, and supports us in putting our values before our wallets.

This is a whole new ballgame. Our friends and family are not just downsizing, they are reevaluating what matters MOST to them and focusing on that. They aren't just selling their expensive cars, but looking to see if they need a car at all, or even just thinking about sharing a car with others. They aren't just sending more forwarded emails to relatives, but getting together in person and taking care of each other. They are looking at what they eat, what they breathe, what they wear, and what they say and MAKING SURE that it is who they are, IN THEIR INTEGRITY. This is not just a lovely trend, it's a paradigm shift that will only benefit each individual who makes these fundamental personal changes and also every person that touches them.

There is a sharp curve to bringing this about. Doubt exists, as it always has. Fear exists, as it always has. But hope exists, perseverance exists, and success exists as THEY always have. We are now aware of the choices we can make and we are finally making them.

This day is different because we see who we are and where we can go (and have been going). We see that the light of the world is not far off, it is right above us.

THIS is Campbell Energy!

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